Grow Your Guiding Business

Marketing built for the outdoors. Clear strategies that help guides increase bookings, build authority, and focus on what they love most - leading adventures.

A Trail Map for Growing Your Guiding Business

Just like a big climb or a multi-day hike, your guiding business requires preparation, the right tools, and a clear route. The Marketing Trail Map is your basecamp-to-summit strategy: a practical plan to increase visibility, grow bookings, and build a lasting reputation in the outdoor world.

Grow your guiding business

Your guiding business deserves more than word-of-mouth.

In guiding and in business, the best results come from patience, preparation, and steady progress. I’m Bruno Filipović, founder of Pomalo. My background: leading the Growth team at 57hours and selling thousands of adventures per month. I’ve seen it firsthand: world-class guides struggling to tell their story online or turn interest into bookings. That’s why I started Pomalo — to give outdoor guides a clear trail map for growth.

Create your strategy
  • Audience & Market Insights

    Find out how people search your trips
  • Performance Marketing

    Attract and convert the correct audience
  • Content Strategy

    Turn your stories into organic bookings
  • Test Campaign

    Track, test, and adapt your system
  • Website SEO & Conversion

    Build a digital basecamp that works
  • Resources planning

    Make sure you can deliver operationally